Your Guide to Everything in SEO

Optimizing only the WebPages is not enough for gaining high search engine ranks. In fact the search engines have designed a system in which the website rank is determined by its “Link Popularity” as well. This system was initiated by Google for the first time and now many other search engines including MSN and Yahoo are also following the same system. So to acquire the top ranking you should try to link to as many related and relevant sites as possible.

What is Off Page Optimization?
Off Page Optimization is a common term used for Link Building activities. It is actually a way by which you can tell the spiders that your site is widely accepted as an authority in your specific industry or niche. The more authority you gain through links the higher are the chances of achieving a higher SERP for your targeted keywords.

The most important elements of Off-Page Optimization are:

• The websites linking to you
• Quantity of Websites linking to you
• Page Rank of the linking sites
• Anchor text used for building link
• Number of outbound links of website which is linking to you

• Article Marketing
• Directory Submissions
• Search Engine Submissions
• Link Exchange
• Blog Posting
• Comment Posting
• Forum Posting
• Community Building
• Social Bookmarking
• Press Release
• Link Baiting
• Pay Per Click Advertising
• Video Marketing

To obtain a good rank and position in the search engines isn’t the easiest thing for many of us. With the advancement in Internet era, search engines are also becoming intelligent and smarter everyday. And so we must ensure more than just having good and quality content to outcast the competition.

What is On Page Optimization?
These factors are directly related to the content, structure and design of your website. On page optimization basically involves managing and optimizing the keyword frequency in URL, Page Title, Headings, Anchor Text and Content Body.

I have tried to elaborate some of the on page optimization techniques below, so that you can implement them in a proper way to get better search engine exposure.

Title Optimization
The website title is the most important factor in optimizing a site. The title tag of a webpage should be very short but at the same time should be descriptive enough to let the visitors know what the webpage is about. Search engines index the Title tag before anything else and it is also shown along with the Search result, and hence it has its own importance.

Following things should be kept in mind while optimizing Title tags:

• Don’t forget to include your sites keywords in the Title.
• Include your Business Name / Site Name (if necessary) in the title.
• Avoid using repeated keywords in the title.
• Write unique title tags for each web page of your website. Avoid using the same title over all the pages of the website.
• The W3C recommends a maximum length of 64 characters in the title whereas Google considers only 66 characters. It is therefore recommended to keep your title length below 65 characters only.

Meta Tags Optimization
Meta tags are not as important as once they used to be, but still they can’t be completely neglected. Meta Description is a brief summary of the webpage content and also is displayed along with the search results. Therefore it still has its significance. This informatory piece of description is like an advertising snippet, and if the searcher finds it informative and attractive, he is likely to click on your site and visit your site to get some more information from it.

Following things should be kept in mind while optimizing Meta Tags:

• Don’t forget to include your sites keywords in the Meta tags.
• Include your Business Name / Site Name (if necessary).
• Avoid using repeated keywords in the title.
• Write unique description for each web page of your website.
• Restrict your description length to about 154 characters as Google will neglect anything that is written beyond it.

Optimizing Important HTML Tags
There are several other tags that need to be optimized which actually catches the attention of the viewers reading your website. These include: H1, H2, H3, Bold/Strong. Among these the H1 and H2 tags play a very important role in optimizing a webpage. Basically these are used as post / article titles or some other important sections of the website.

• H1 and H2 Tags: H1 is the most important tag and should be used to write the page title. It should appear only once in a page. Though H2 tags can be used as Sub-Headings and can come several times in one page. But don’t forget to insert the important keywords in each of them.
• Text Styles: Bold, Italics and Quote are also important tags to be taken care of. Though they don’t hold much emphasis but still are important building blocks for optimizing your website. Its good to bold your keywords in the content body, however don’t overdo it.

• Optimizing Anchor Text. Include the appropriate keyword in the anchor text which gives the link a ‘proper meaning’ and value.
• Image optimization using keywords in image alt tag and image title tag.

As this is my first post, I’d like to start with introducing you all with SEO, its history, techniques and future scope. So sit back and have a good read.

What is SEO exactly?
SEO also referred as Search Engine Optimization, is a process of making a Website popular among the Search engines and shows on the top results of the Search Engines. Keywords play a very vital role in optimizing a website for search engines. Millions of people daily use the internet for searching relevant information for them. While, SEO guarantees that your website is the one that those individuals are looking for. It’s a known fact that people normally tend to look only for results on the first page or at the most second page. More than 75% of the high traffic generating sites are ranked on the first page of the search results.


When did SEO come into Existence?
SEO has grown along with the growth of Internet. The initial starting of SEO is from the early 1990’s, when people only used to submit their sites to Search Engines. Then the Search engines introduced the programs called Spiders that examine the Web pages, store data from it, and index the several pages it comes across. The search then takes the information from the indexer and shows the results to the users in the order of their relevancy.

SEO Techniques
SEO is basically divided into two broad categories, which are as follows:

On Page Optimization: these factors are related directly to the structure and content of the website. On page optimization involves, the smart use of keywords in URL, Title, Headings and Content of the site. It also includes restructuring the website for better linked and attractive page content.

Off Page Optimization: these are the techniques that are done off and outside the pages of the website. Off page optimization normally targets, at getting linked to as many relevant and good sites as possible and to get links from as many relevant sites.

I will discuss more about these techniques in detail, later on in this blog.

Future OF SEO
As more and more businesses are connecting with each other through internet the scope and future of SEO becomes brighter. But as this sector is a booming one, more and more competition is likely to affect your performance as well. So be prepared for it. You always have to think one step ahead of your competitor to stay on top of the race of competition and success.

With the fast changing Technology, SEO continues to mould itself with the times. SEO is such a field that would never saturate or deteriorate due to the demand of consumers, internet users, e-marketing and e-commerce.

So have a nice time and keep reading.......... Do comment if you liked the post......

Hello Friends,

I am Anuj Gabriel, and a SEO Professional. I have spent a lot of time in Optimizing sites and also know the importance that a proper SEO strategy can bring to your website and business as a whole.

When I started my career in SEO, I had to face a lot of problems of, How to start? How to be successful with my sites? Initially, it was also hard to determine which techniques and strategies are good for my sites and which could probably harm them, so I had to face a lot of troubles initially.

And, that’s the reason that I am starting this blog as an SEO guide for all; as I don’t want anyone else to be in such a situation even if he is a newbie to SEO. And so my blog will guide you with the tips, techniques and strategies of how to be successful with your SEO results and gain the optimum from your sites.

I’ll try my level best to provide you with some good SEO tips and strategies that will bring you to a path of success in the Internet World.

So, thank you for visiting your-SEO-guide.com, and keep visiting to get updated with some good and useful tips that can help your website to rank good in Search engine results.

Keep Visiting …………….